2min chapter

My First Million cover image

Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

My First Million

CHAPTER

Is It Just Spending More Money on Ads?

Word of mouth is growing a ton. We're spending more on ads because we understand product market fit, and we understand that we're profitable when we spend money on ads. Then three, we have a higher repy purchase rate, which as the most important things, like ill shounding. There's a huge snowball effect. So january 20 seventeenth, we're doing just over a million dollars a month. By december 20 17, i wantd to do a million dollars in repeat purchase revenue a month. And we hit that million dollars in like, march. It sounds like focusing on repe purchase was a key in sight for you. How did you know that at the start

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