"I knew that nobody was going to write me a check for the idea of liquid death because it sounded absolutely crazy like it was never going to work," he says. "So I using my design background, we created a 3D render of a can that looked real." The video had 3 million views and Facebook page had 80,000 followers - more than Aquafina on Facebook at the time. 'We literally are loaded in date for Whole Foods was March 15, 2020,' Giorgio Armani says.

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