3min chapter

Marketing Over Coffee Marketing Podcast cover image

The Future of Lead Collection with Eric Lindroos of Mobly

Marketing Over Coffee Marketing Podcast

CHAPTER

Optimizing Event Engagement Through Efficient Lead Enrichment

This chapter delves into strategies for Chief Marketing Officers to assess events for optimal return on investment. It emphasizes the process of rapidly collecting and enriching lead data through a network of partners to ensure high accuracy and superior data quality.

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