Is Liquid Death a Luxury Brand?

I think one of the things that's being underutilized here is distribution, where they had a big deal with live nation. I almost see it as a luxury good in a way where it becomes the status symbol,. It's kind of like a Tesla, right? Like when you get into like the high end Teslas, you're almost in my low range Ferrari or like fancy beamer but you can still hold your head high. You just want a fancy car and don't want to look like a douche bat. And so it's just yeah, I love it. What about you Josh?

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