Are You Ready as a Business to Take on Those Costs?

How do you test that? Ah, yes, we did it tropathe advertising, because that's the quickest way. But then we didn't want to look only at a cack tueltive, because thereare many more things that go into danajust product market fit. So we also looked at stickiness and things like that. It starts from this bench marks that you need to have, ah, and setting up like a reason, a increase that you can achieve in a certain period of time. Y ok. Yoand it sinds like you went through so like you lokd at product varticles and geographys. Oyou looked for ways to expand did