Step one is to convince yourself that you have a good idea. Step two is to cast i central character, and make them the hero of your story. The third is to find an earn secret. Fourth is to flip outsiders into insiders. Fifth is to let go of your ego. And sixth is to play exhibition matches in front of investors. Hea, i'll give you the michael duban dollar shave club pitch. For those yhou aren't familiar, dollar shaved club was amine razor blade company,. sold for a billion dollars to jelet.
Suneel Gupta walks through his 7 steps for becoming “backable”--worthy of others backing your ideas.
— YOU’LL LEARN —
1) Why you don’t need charisma to be backable
2) How to make your idea stand out with an “earned secret”
3) Why you don’t want to have everything figured out
Suneel Gupta teaches Innovation at Harvard University. His bestselling book Backable is rooted in Suneel’s journey from a twice-failed entrepreneur to a leader behind two IPOs, and to being named “The New Face of Innovation” by the New York Stock Exchange. Suneel has personally backed startups including Impossible Foods, AirBnB, 23&Me, Calm, and SpaceX.