Going Deep with Aaron Watson cover image

555 How Solopreneurs Can Make Millions w/ Justin Welsh

Going Deep with Aaron Watson

CHAPTER

How to Create Open Hooks in Videos

The highest leverage moment of a video that you produce is in the first 30 seconds. For me, I'll generally use 3 simple lines: face puncher, empathy line and context adder. It's got to get someone to stop scrolling through their phones nonstop all day. And then at the end of delivering that thing, I like to recap and ask people to engage.

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