In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. We’re diving deep into one of the most overlooked assets in the nonprofit world: data.
Fundraising veteran T. Clay Buck and neuroscience-PhD-turned-AI-CEO Tim Paris explore why clean data isn’t just a tech concern, it’s a fundraising necessity.
From the dangers of messy data to the exciting frontier of predictive and agentic AI, Clay and Tim break down:
• How poor data leads to lost revenue
• Why every data point represents a real, generous human
• What AI can (and can’t) do without clean donor records
• How to protect data privacy in an AI-powered world
• Practical steps for nonprofits to build a data-first culture
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist
