
How To Build A 9-Figure Brand In 5 Years Or Less ($100M+ Case Study)
Capitalism.com with Ryan Daniel Moran
00:00
Building a Community-Based Consumer Base
This chapter explores the strategy of targeting specific communities to build awareness and a consumer base for a product, inspired by Tim Ferriss' marketing approach. By engaging with passionate and influential members of communities like Weight Watchers, the speaker effectively built a loyal consumer base. The discussion also touches on financing strategies, including using debt capital for inventory growth and balancing equity to fund business expansion.
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