5min chapter

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Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

Gastropod

CHAPTER

Revolutionizing Produce Packaging

This chapter examines the innovative packaging strategies introduced by a pioneer in the produce industry, which significantly boosted sales and consumer engagement. It also covers the challenges and marketing successes of unique vegetables like sugar snap peas, highlighting the lasting impact of Frida and her family's contributions to diversifying American produce offerings.

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