12min chapter

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Crypto Points Systems Are a 100x Opportunity, But Founders, Be Wary - Ep. 585

Unchained

CHAPTER

Navigating Crypto Loyalty Programs

This chapter examines the effectiveness of points programs within crypto projects, highlighting the necessity of a clear product market fit. It discusses the role of loyalty points in fostering brand engagement and cautions against relying on them without genuine consumer interest. Additionally, it explores the potential of blockchain technology to create a universal loyalty system that enhances transparency and interoperability across various merchants.

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