Intro

Our guest for Episode 15 is Doug Landis, Growth Partner at Emergence Capital. Doug specializes in capturing and creating GTM strategies for Emcap’s portfolio companies and the greater SaaS community. He brings a wealth of experience to the conversation and shares practical tips for how sellers can get better at closing and forecasting. 

In this episode, Doug and Ross discuss why closing deals hinges on your ability to build consensus among stakeholders and align on a singular problem. They also explore the importance of identifying the ‘whys’ behind the deal and why what you don’t know will hurt you.