5min chapter

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5 things I learned from psychology experts in 2022

Nudge

CHAPTER

Irrationality by Stuart Sutherland

The author of Irrationality shares a study which analyzed the decisions made by 126 professors at the University of Michigan. The researchers found that economists who are presumably no cleverer than other professors but whose subject gives them a better knowledge of behavioural science acted more rationally, at least in some aspects of their everyday life. Nudge has been top of the UK marketing charts for about 12 weeks this year and it reached second in the overall business charts in the UK too. I want to say a massive thank you to everyone who's listened to the show over the last year.

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