Is There Something About Your Company That Other People Can't?

The market is so competitive to hire engineers right now that it can feel frustrating and like you don't have much to differentiate yourself. There's always someone with more, I don't know, a product that more people have heard of or there's just a lot out there. If you find something that gives you purpose and meaning in the work you do, then it's likely that it will resonate with other engineers. Figure out how your company is doing something good for other people.