2min chapter

The Science of Scaling cover image

How to Create Customer Advocates In Your Go-To-Market w/ Jay LeBoeuf (Head of Sales, Descript)

The Science of Scaling

CHAPTER

The Power of Referrals

"This is an opportunity everywhere in the go to market ecosystem," he says. "I don't think I've ever come across a relatively mature sales organization that doesn't have a cold calling script, but it's really hard for me to think about a matureSales organization that has generate referral script."

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