Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Trust and Decision-Making in Marketing
This chapter examines the interplay between psychology and marketing, focusing on how purchasing decisions are influenced by perceived risks and brand reputation. It discusses the importance of fostering innovative environments in marketing, the impact of social intelligence, and the dynamics of trust in consumer choices. Additionally, the chapter critiques the disconnect in advertising messaging and emphasizes the significance of understanding diverse perspectives in engaging a broader audience.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
