4min chapter

The Seen and the Unseen - hosted by Amit Varma cover image

Ep 337: Luke Burgis Sees the Deer at His Window

The Seen and the Unseen - hosted by Amit Varma

CHAPTER

The Importance of Deep Engagement in Marketing

I think most people crave that depth because nobody gives it to them everybody's a mile wide and an inch deep so anywhere they get depth from is great the other thing that I like to point out is that I'd rather have a hundred thousand people listen to an episode of mine then 20 million people watch a YouTube video I put out. What is important in marketers and advertisers should realize this is not the absolute number but the level of engagement thelevel of engagement is what matters. A handful of people just deeply engaging with something like your book for example or your essays can you know make a big difference.

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