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USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Ticketing Turmoil at the Australian Grand Prix

This chapter delves into the frustrations surrounding the ticketing process for the Australian Grand Prix, highlighting technical failures and pricing issues that left fans dissatisfied. It calls for a reevaluation of ticketing strategies to enhance fan engagement and address ongoing challenges in major event ticketing.

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