9min chapter

Behind the Money cover image

An activist tried to take on Pfizer. Then things got messy

Behind the Money

CHAPTER

Activist Investors vs. Pharmaceutical Titans

This chapter explores the conflict between Starboard, an activist investor, and Pfizer, highlighting the complications arising from a misdirected email and loss of executive support. It examines the unique challenges faced by activist campaigns in the pharmaceutical industry while reflecting on the strategic choices of a key executive amid scrutiny.

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