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An activist tried to take on Pfizer. Then things got messy

Behind the Money

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Activist Investors vs. Pharmaceutical Titans

This chapter explores the conflict between Starboard, an activist investor, and Pfizer, highlighting the complications arising from a misdirected email and loss of executive support. It examines the unique challenges faced by activist campaigns in the pharmaceutical industry while reflecting on the strategic choices of a key executive amid scrutiny.

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