The Rise of Threads

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The rise of tik tok does indicate a trend in social media towards apps that are more about Entertainment and ecommerce rather than social interactions. But there are still signs that people want a place to go online where they can actually talk to each other and fill part of a global conversation. Elon Musk might want to turn Twitter into an everything app along the lines of WeChat in China but as we talked about in the first episode, he faces a huge challenge just to keep the company going.

In the final episode of this Tech Tonic season, FT correspondents weigh in on the trends that will determine the future of social media. From Meta’s Threads to artificial intelligence, we ask how platforms will look and feel in years to come. The FT’s deputy Lex editor, host Elaine Moore, speaks with social media reporter Cristina Criddle, global technology correspondent Tim Bradshaw and San Francisco-based tech reporter Hannah Murphy. Plus, we hear from Evan Henshaw-Plath, one of the creators of Twitter.

Presented by Elaine Moore. Produced by Edwin Lane and Josh Gabert-Doyon, executive producer is Manuela Saragosa. Sound design by Breen Turner and Samantha Giovinco. Original music by Metaphor Music. The FT’s head of audio is Cheryl Brumley.

Further reading (free to read) on FT.com:

Cristina Criddle: TikTok reshapes ecommerce unit in bid to crack western markets

Cristina Criddle: TikTok prepares ‘Project S’ plan to break into online shopping

Tim Bradshaw: Meta’s Threads is a throwback to the giddy early days of Twitter

Hannah Murphy: Meta to release commercial AI model in effort to catch rivals

Hannah Murphy: Linda Yaccarino’s vision for Twitter 2.0 emerges

Read a transcript of this episode on FT.com

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