FT News Briefing Peak social media: The future
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Aug 12, 2023 The podcast dives into the future of social media, examining how platforms are evolving into marketplaces, which affects genuine user interactions. TikTok's growing influence and its foray into e-commerce are highlighted, especially regarding differing user behaviors in Asia versus the West. The conversation touches on the struggles of Twitter under new leadership and the emergence of Meta's Threads as a contender. Additionally, the potential integration of AI and virtual reality shapes the uncertain landscape ahead, blending innovation with user trust concerns.
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Cat Videos on TikTok
- Cristina Criddle used to make elaborate TikTok videos with her cat.
- She found the process time-consuming and discouraging when videos didn't perform well.
Shifting Focus of Social Media
- Social media platforms are becoming more like shopping malls than social spaces.
- This shift is driven by the rise of professional content creators and influencers.
TikTok's Disruption
- TikTok's rapid growth has disrupted the social media landscape.
- Its popularity, particularly with younger audiences, challenged established platforms like Facebook and Instagram.