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Quick takeaways
- Social media platforms are shifting towards entertainment and e-commerce, prioritizing content creators and influencers over personal connections.
- The future of social media could be shaped by virtual reality (VR) and artificial intelligence (AI), but AI may disrupt social media by blurring the lines between real and artificial identities.
Deep dives
The Rise of TikTok and its Impact on Social Media
TikTok has emerged as a dominant social media platform, particularly among younger audiences, challenging Facebook and Instagram. Other platforms have followed suit, incorporating short video features like YouTube Shorts and Instagram Reels. TikTok has also ventured into e-commerce, enabling creators and small businesses to sell products through the app. However, the adoption of social media as a marketplace has been more successful in Asia compared to Western markets, where trust issues and unfamiliarity hinder its growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode