2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

Joe Loverses: Is Your Brand Going Global One Day?

Joe Malone is the founder and CEO of Joe Loverses, a fragrance brand. He says he wanted to change how people used fragrances by creating his own 'paintbrush' The company has shops all around the world and it's now ubiquitous. Do you see your brand as a global brand one day? "I'm passionate about what I do"

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