The challenges with some of our customers is it means different things to different people, right? And so we look at usage. It may be like we're looking at people that are high usage and seemingly getting more value,. And it might be approaching them differently for price increases. So in my brain, we go, okay, we're deciding to change the pricing. We want to change it to X. Now, how will that affect existing customers? How will they feel about it? The, in these types of bands? Okay. For this type of customer that isn't logging in a lot, they're getting some value. I'm not going to touch them. But for the person that