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21min chapter
How To Use Newsletters To Your Advantage
Dan Kennedy's Magnetic Marketing Podcast
The Power of Personal Anecdotes in Newsletters
This chapter discusses the importance of including personal anecdotes and stories in newsletters. They share an experience about how sharing a few lines about their new kitten in a newsletter led to an overwhelming response from readers, who were interested in knowing more about the cat and sharing their own cat stories. They emphasize that people need a connection and that sharing personal details can significantly increase reader response.
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