How To Use Newsletters To Your Advantage
Dan Kennedy's Magnetic Marketing Podcast
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The Power of Personal Anecdotes in Newsletters
This chapter discusses the importance of including personal anecdotes and stories in newsletters. They share an experience about how sharing a few lines about their new kitten in a newsletter led to an overwhelming response from readers, who were interested in knowing more about the cat and sharing their own cat stories. They emphasize that people need a connection and that sharing personal details can significantly increase reader response.
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