2min chapter

ACQ2 by Acquired cover image

VC Fundamentals Part 1: Sourcing

ACQ2 by Acquired

CHAPTER

Marketing Is Crucially Important in the Commoditization of Capital

Anreson: Any time you have something moving from a differentiated product to a commodity, marketing is going to become more important. Anreson: Having a strong marketing and everything around that competency as as a firm, actually helps the companies you invested because you amplify them. The 20 tens were the year where you need marketing to create the perceived differentiation of capital.

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