202. The highest leverage thing you can do in your freelance or consulting practice
How to Sell Advice
Taking the Expertise in Your Head and Putting It Into Writing, Audio, and Video
"You can sell access to your thinking. And number two is you don't have to be the one to deliver that thinking each and every time someone asks you," he says. "I actually have a name for it: My golden goose strategy, which is leveraging other people's aggregated audiences."
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