Formula One has a plan to go CO2 neutral by the end of the decade. The next powertrain regulations that we have just signed off on will significantly increase the electrical part of the powertrain. So therefore, Formula One plays a technical role in moving the game on. Sometimes I call it the fastest lab on Earth. There's no place where innovation happens so fast, like in Formula One.
How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.
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