Buying Paddle Is a Bad Decision, It's a Good One, Right?

We didn't have the way to demonstrate to them the ROI of doing this, even though we knew once they were on paddle, they would grow faster. It's a very different thing to get sort of a 400 person organization that's doing $50 or $100 million in sales to suddenly uproot all of this back office infrastructure and point in our direction. So then it became just incrementally, how do we understand each of these segments? How do we understand how these businesses change as they grow? What their requirements are? We're now able to go and sign those large enterprise deals.