Ping & Persuade: How to Win in the Era of Always-On Communication | Andrew Brodsky
The Art of Charm
Navigating Virtual Communication and Affordable Connectivity
This chapter addresses the challenges of virtual communication and the significance of accommodating personal preferences in scheduling. It also features expert insights on enhancing productivity and managing relationships in the digital landscape, following a brief advertisement for a wireless service provider.
In a world where remote work, Slack threads, and Zoom fatigue dominate, The Art of Charm welcomes Andrew Brodsky, management professor at UT Austin and author of Ping: The Secrets of Successful Virtual Communication.
This episode is a masterclass in how to reclaim productivity, enhance visibility, and communicate strategically in a virtual-first world. Andrew introduces the PING Framework — a practical toolkit for navigating digital communication with precision, warmth, and power.
If you're feeling drained by back-to-back video calls, unclear on how to network virtually, or unsure how to make your contributions seen and respected — this episode offers the clarity you've been craving.
What to Listen For
[00:00:00] The one question almost no one asks that instantly improves meetings
[00:04:39] Media richness, cue variety, and why Zoom still feels awkward
[00:11:43] Introducing the PING Framework: Perspective, Initiative, Nonverbal, Goals
[00:16:44] How to create communication boundaries and stop feeling “always on”
[00:25:43] Generational differences and why Gen Z hates the thumbs-up emoji
[00:29:05] The visibility trap of remote work and how to build presence
[00:35:25] Cold messaging: why successful people are more likely to respond than you think
[00:44:03] Why asking for advice increases perceived competence — not weakness
[00:48:54] How to rekindle faded relationships without making it weird
[00:53:47] Bringing back the “virtual water cooler”
[00:57:53] Mimicry and digital nonverbal cues that build instant trust
Episode Takeaways:
- Stop defaulting to email or video — ask how people prefer to communicate. It’s a subtle power move that builds trust fast.
- Productivity ≠ Visibility. If no one knows what you’re doing, it doesn’t count.
- The people you look up to are getting fewer cold messages than you think. Stand out with brevity, specificity, and a simple ask.
- Remote communication is not inferior — it’s different. Use the PING Framework (Perspective, Initiative, Nonverbal, Goals) to choose the best format for your message.
- Want better work-life balance? Define communication norms with your team.
- A thoughtful reconnection text can mean more than you think.
A Word From Our Sponsors
Tired of awkward handshakes and collecting business cards without building real connections? Dive into our Free Social Capital Networking Masterclass. Learn practical strategies to make your interactions meaningful and boost your confidence in any social situation. Sign up for free at theartofcharm.com/sc and elevate your networking from awkward to awesome. Don’t miss out on a network of opportunities!
Unleash the power of covert networking to infiltrate high-value circles and build a 7-figure network in just 90 days. Ready to start? Check out our CIA-proven guide to networking like a spy!
Indulge in affordable luxury with Quince—where high-end essentials meet unbeatable prices. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Ready to turn your business idea into reality? Shopify makes it easy to start, scale, and succeed—whether you're launching a side hustle or building the next big brand. Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Skip the waiting game and get more qualified applicants with Indeed. Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Resources from this Episode
Ping: The Secrets of Successful Virtual Communication
Check in with AJ and Johnny!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Remember Everything You Learn from Podcasts
