In your new book, you explore the idea of habituation. And how it can take place without any chemical interaction between us and outside world. You advocate for mindfulness in a way that i haven't seen applied before. It feels like something is happening com internally that's driving me toward or away from certain behaviors. There are links being made between reward networks and self-referential behavior. In modern day people have speculated that social media is actually a survival mechanism to help us survive.