#407: How to Design Transformative Customer Experiences Using Business Storytelling
Business of Story
00:00
How to Measure Success
Marketing expert: Your story is not about what you make, but what you make happen. He says companies often fall prey to ennevel gazing because they're proud of their work. But if that doesn't matter to your customer, you're not going to get rewarded for it no matter how good it looks on paper.
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