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2min chapter
How to Get Better at Marketing, With Seth Godin
The Upgrade by Lifehacker
Introduction
Seth Godin is an entrepreneur and best-selling author of 20 books. Seth has given over 200 speeches and interviews on the topic, including his popular TED Talk. Life Hacker's Parenting Editor Megan Walpert joins us to talk about honing our marketing skills. You need to matter to some people, not be ignored by everyone.
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