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Jordana Zeldin on the D.I.S.A.R.M. discovery agenda setting framework

Outbound Squad

CHAPTER

Are You Selling to People That Are Not Natural Leaders?

In b to c, sometimes you will sell to people that are not natural leaders. They're not as opposed to something that's a little bit more controlled and kind of beeng told what to do,. But ino thi jus ot observation, why? You know, i think what's interesting too about the agendand i realize we're kind of jumping in and out of the framework but like, even having an agenda, like, what is that telegraph to your prospect about you? Do you think, jason, like just having an agenda at all? Well, especially if you have a v p or c level person on a call, it's like him not here

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