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EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More
Adspend with Ash Melwani and Rabah Rahil
How to Get the Most Out of a Manual Bidding Campaign?
A, and it was a big cap adset. And so what i find fascinating about manual bidding is kind of the theory that we approach it with. I think a lot of people will look at big cap or cost cap as a way to get a lower c p a. That's just like, not what we do at all. We want the same c p a that we can put an infinite budget behind. A, and once you have that kind of basic model down, and there's a lot of different variations that we see of this tiss, just a very basic framework for the sake of conversation. So like in c four, we had one brand spend a hundred and forty nine
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