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21min chapter
A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
In Depth
Navigating Design Partnerships and Product Evolution at GONG
The chapter explores the significance of design partners for GONG, highlighting the criteria for selecting partners and the initial collaboration stages, from offering free services to converting them into paying customers. It discusses fundraising challenges, transitioning from acquiring customers to building a sales team, and founders relinquishing control for scaling. The evolution of GONG's product, balancing founder vision and customer feedback, and the strategic approach to product development with insights on growth trajectory and multi-product strategy are also discussed.
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