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DEEP WORK (CAL NEWPORT) - Listening books
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How to Execute Like a Business
Clayton Christensen's research on disruptive innovation led to Intel's Celeron family of processors. He says what trips up companies is figuring out how to execute the strategy once identified. The general exhortation to spend more time working deeply doesn't spark a lot of enthusiasm, he writes. To instead have a specific goal that would return tangible and substantial professional benefits will generate a steadier stream of enthusiasm.
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