Michael Rodenburgh (Ipsos)
Marketing News Canada
00:00
The Future of Marketing Research
There's a huge amount of promise in the application of these sophisticated AI and machine learning algorithms that we have been using for many years already. I think what will happen is that the AI models will help us understand the relationships in the data, probably better than how we do it today. And definitely, you know, more challenging to inspire the client to make a decision they would otherwise not make. That's still going to require an in person human interaction where I'm sitting down across the boardroom table from you.
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