5min chapter

The Tim Ferriss Show cover image

#441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila

The Tim Ferriss Show

CHAPTER

How Did That Come About?

patrone: I started in nineteen eighty nine. i was sitting around with a friend mine, who went bankrupt in the hospitality business. Martin, he went bankrupt. So i went ahead. But after a year, i wasn't really making a lot of money, but it was existing. And then martin was going down there to purchase some things. He came back with a couple of bottles, as long, thin bottles. And it was the smoothest ta kel i ever had. We dropped jim beam and took on Sea grims; we thought we could do better than them....

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