The Neuroscience of Effective Organizational Change
Your Brain at Work
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The Importance of Behavior Change in Organizational Transformation
This chapter discusses the significance of behavior change in organizational transformation initiatives. It highlights the lack of emphasis on behavior change in many organizations and proposes the importance of practicing new behaviors in the proper context or imagining how to engage in the behavior. The chapter also addresses the challenges faced by change leaders and employees during organizational change and provides insights on how to approach it in a meaningful way.
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