The Advantages of a Rectangular Market Map

MECO is a tool that enables you to capture multiple dimensions within the market and kind of show the overall breakdown of that market in one view. So when you get to this level of detail, you can start to see there are certain segments where we do very well or very poorly. We can figure out that we're growing because of price increases or we've got really good customer retention. A lot of companies will report year-over-year customer dollar growth but they're not reporting that they're losing customers.