Three lessons from selling to developers
Scaling DevTools
What I Learned at Stack Overflow
Don't waste time on people that aren't going to ever buy, he says. Qualifying your leads is a great way to connect with people. You should think about sales in terms of champions - you have to build up a big swell before you can make something happen. He also talks about the importance of building relationships and how it's important to be able to help someone who already has a problem.
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