6min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Kat Cole – How to Operate: Lessons in Brand, Distribution, and Leadership - [Invest Like the Best, EP.184]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Brand Love, Brand Appreciation, Brand Architecture

Anser: I'd like to spend the next big chunk of the conversation on lessons learned from working in and across simple, but well known brands. Anser: Brand is the promise that a consumer believes that entity makes to them through it's how it communicates itself. He says everything falls into one of two buckets as it relates to brand - relevance or differentiation. And i learned when you don't, you can make big mistakes by making huge assumptions about what a brand is....

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