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How to Be a Carbon Neutral Food Company
Our path to carbon neutral begins with this you know deeply conservative and rigorous accounting or lifecycle assessment of the carbon emissions associated with our milk. So that detailed scientific model of our products carbon footprint is developed by a gentleman's name's Dr. Greg Tomah he's at Colorado State part of the Agnex program. Over 90 percent of households are still buying milk so it's really really great statistics but one of the things you did talk about was getting started and that there were challenges.