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27min chapter
Stop Making Products that Suck - A Conversation with Debbie Levitt
Prodity: Product by Design
Supporting and Empowering UX and CX Researchers
The chapter emphasizes the significance of allies in product managers and product owners who understand the value of research work, provide necessary resources, and prioritize research initiatives. It discusses the importance of integrating customer feedback into the product development process, empowering researchers within teams, and the negative outcomes of tasking non-specialists with research duties. The chapter also raises concerns about the challenging landscape of entering the UX field and the current tech trend of expecting everyone to be generalists, highlighting the importance of prioritizing quality and specialized roles within organizations.
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