Patient Goals and Communication Skills in Dental Training

The chapter emphasizes the importance of balancing clinical skills, marketing, and communication in running a successful dental practice, highlighting the need for dentists to effectively engage with patients to gain acceptance for treatment recommendations. It discusses the significance of role-playing in improving communication skills within a dental practice and reframing the definition of sales in dentistry as a consultative beneficial sale for the patient's benefit. The importance of understanding and prioritizing patient goals in dental care is underscored, with examples provided to show the positive impact of aligning treatment plans with patient goals.