Beds, Bonds, and Branding at the Olympics

This chapter explores the innovative and eco-friendly cardboard beds in the Olympic Village, rumored to be anti-intimacy but later proven durable by a viral video. The discussion humorously examines athletes' personal lives, the culture of intimacy at the Olympics, and the potential for monetizing experiences through platforms like OnlyFans. Additionally, the chapter covers themes of national representation, athlete conduct during anthems, and the financial complexities surrounding the Games and their host cities.