5min chapter

The Tim Ferriss Show cover image

#616: Insights from Dr. Andrew Huberman, Greg McKeown, Jocko Willink, Brené Brown, and Naval Ravikant

The Tim Ferriss Show

CHAPTER

Three Trade-Offs in Southwest Airlines

The airline industry is notoriously bad at generating profits. But Southwest Airlines has consistently produced amazing financial results. Jeff Bezos: The idea of essentialism is to say yes to the essentials, but also no to the non-essentials. He says if you're faced with two options in this moment, ask what trade-off am I going to make?

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