Organic Channels - What Are Your Thoughts?

Rike: It's quite a tricky one, I'd imagine, for companies to kind of decide what they keep. And when you get into more organic channels, and if you're cutting things like an SEO campaign or a podcast? Rike: If you're unable to prove that value, either through leading indicators or through some level of influence, then yeah, of course, that's most likely to be cut. But the second piece, though, which I think is really important, is to continue to maintain and invest in organic types of channels.

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