2min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Snyk found product-market fit: Guy Podjarny on building a dev-centric security company

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

Product Market Fit

The key is not to be distracted while you're still trying to discover that product market fit. The other part of it is ensuring that you do have the necessary foundations in place for a growth team to operate effectively. If your product has a strong collaboration element, then some element of virality is going to be pretty central to your growth hypothesis. It makes it easier to experiment with spinning up a small growth function at the right time.

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