10min chapter

Boring Businesses cover image

He Bought a $250k Business for just $1,000 Down - Johnny Robinson

Boring Businesses

CHAPTER

Harnessing Social Media for Business Growth

This chapter examines the effectiveness of a business growth course and its significant ROI, with a focus on leveraging social media for organic lead generation. The speakers discuss their strategic pivot from paid advertising to creating engaging content across platforms like YouTube, TikTok, and Instagram, emphasizing the role of high-quality video production. Additionally, they share insights on customer acquisition costs and the importance of nurturing potential clients through tailored content.

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