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Harnessing Social Media for Business Growth
This chapter examines the effectiveness of a business growth course and its significant ROI, with a focus on leveraging social media for organic lead generation. The speakers discuss their strategic pivot from paid advertising to creating engaging content across platforms like YouTube, TikTok, and Instagram, emphasizing the role of high-quality video production. Additionally, they share insights on customer acquisition costs and the importance of nurturing potential clients through tailored content.